Integrated User Interface
The Qtv user interface is revolutionary in its simplicity. The TV menu navigation is simple and intuitive to use. The content and services are categorized by content type (Video, Music, Photos, Shopping and Services), as opposed to individual silos of content with unique user interfaces from each content provider. Qtv provides a consistent navigation method for the user. Users still have the option of going directly to their vendor of choice if they choose.
This is accomplished by aggregating the content metadata from each content provider into a single library. Again, Qtv does not host or deliver the content, but aggregating and indexing the content metadata enables the consumer to easily find and access the content.
The Qtv user interface provides visual cues to help the user navigate and know where they are at within the interface, but the cues also encourage users to browse other areas of the interface. This is illustrated by the navigation bar at the top of the user interface. It cues the user to where they are, but also cues them to the other areas that are available. It also provides a fast short cut for browsing the vast areas of Web-TV content.
The Qtv user interface is also designed to provide strategic advertising points. This allows us to introduce users to new content services and advertise existing services, as well as display promotional advertising within the user interface.